There’s a reason that Mad magazine looks different from Vanity Fair. They need to convey a different aesthetic and a different tone for their content to really pop. Facebook is the great de-contextualizer. There’s no more feeling of jumping into a whole new world on the internet anymore — everything looks exactly the same.
Facebook is the great de-contextualizer and so is Spotify, Apple Music etc. The effects of stripping away context of creation or music making for that matter and the culture around it and mushing the same term “context” into the realm of “user perspective” is a bit perv. See also Voice Recognition changes Music Business.