Owner tells revenue is up 30% in his spruced-up shop, equipped with artificial intelligence-backed apps and even a heat sensor to track foot traffic. (…) Among the central ideas is that in the future, shoppers will not view e-commerce and brick-and-mortar as distinct things, but as a single merged organism — as simply “commerce.” What Alibaba and rivals like Tencent and JD.com are doing is corralling businesses into branded, self-contained, AI-infused universes in which only their affiliates capture the profit.
In this phase of transformation Alibaba AI profits from getting a massive insight in shopping behavior. Shop owners profit from an expanding Alibaba digital ecosystem and are able to offer customers a convenient and superior shopping experience through recommendation and payment. These are the early benefits of becoming part of the Borg.
What if the next phase is about optimisation and consolidation? Will the shop owner still be part of the AI-ecosystem and what are the requirements?