∞ Content service deal enables hardware sell

Apple the privacy company pushes you by all means to the privacy problem child Amazon Echo to promote their streaming service Apple Music via app store, website and push notification – all to get back their hardware on the Amazon shelves.

It seems that Apple can’t afford not to be on the biggest marketplace in the western hemisphere. In this move the vertical powerhouse sacrifices their own hardware – the HomePod – in favor of their now horizontal service Apple Music and also in favor of a hardware ecosystem that is in many ways contrary to the Apple privacy paradigm.

The strategy shift to content service growth comes without any leverage for the premium hardware maker that appears troubled – or why would they stop reporting unit sales for iPhone, iPad and Mac beginning 2019?

Link: https://www.macstories.net/news/apple-heavily-promotes-the-amazon-echos-apple-music-integration/