Owner tells revenue is up 30% in his spruced-up shop, equipped with artificial intelligence-backed apps and even a heat sensor to track foot traffic. (…) Among the central ideas is that in the future, shoppers will not view e-commerce and brick-and-mortar as distinct things, but as a single merged organism — as simply “commerce.” What Alibaba and rivals like Tencent and JD.com are doing is corralling businesses into branded, self-contained, AI-infused universes in which only their affiliates capture the profit.
In this phase of transformation Alibaba AI profits from getting a massive insight in shopping behavior. Shop owners profit from an expanding Alibaba digital ecosystem and are able to offer customers a convenient and superior shopping experience through recommendation and payment. These are the early benefits of becoming part of the Borg.
What if the next phase is about optimisation and consolidation? Will the shop owner still be part of the AI-ecosystem and what are the requirements?
Without adtech, the EU’s GDPR (General Data Protection Regulation) would never have happened. Now that the GDPR enters into force on 25th of May 2018 it will harm an industry that existed because they tracked people without their knowledge, approval or consent.
In a hearty article by Doc Searl he outlined the differences between advertising and adtech, what will be left of adtech after the GDPR Sunrise Day, how Google wants to pass the buck and he comes up with three pro tips on what to place your publishing, technology and advertising bets in the future.
What it comes down to is the need for better signaling between customers and companies than can ever be possible in today’s doomed tracking-fed guesswork system. (…) When customers can operate both privately and independently, we’ll get far better markets than today’s ethically bankrupt advertising and marketing system could ever give us.
The upcoming european General Data Protection Regulation (GDPR) from an american perspective:
There has never been a more consumer- and person-friendly data privacy law than GDPR. We can all hope for a ripple effect where adhering to GDPR’s rules becomes the easiest solution for companies worldwide; unfortunately, that’s not likely for giants like Facebook and Google. But it is a huge step forward for Europeans, and a model of what a good personal data protection law looks like.
Have you ever transcripted audio recordings into text manually? Without proper software or in combination with hardware, transcripting audio files is quite a time consuming and difficult task.
Descript is a new type of audio editor that lets you edit audio by editing text instead of waveforms. That means it does transcription (both automated and human-powered), but more interestingly, it lets you move the audio around by simply editing the transcript.
If you’re a podcaster or an editor at the radio, Descript looks like something you should give a try to make your work a lot easier. Currently only for MacOS and English as a language, the maker Andrew Mason promises a solution for Windows coming this year (register for a notification on this) and more languages possibly later. It’s worth checking out the Descript blog with more interesting use cases and tips.
Bob Lefsetz had an eureka moment: we’re at The End Of Virality. To do something the hard way to get it right means a commitment for the long run. You can’t fake cultural impact.
In music, what appears like virality, is oftentimes an after the fact clean-up victory lap. What this means is your ascension will be slower than ever before. Instant success is nearly impossible. And if it happens too fast, for whatever reason, you’ll fall back to earth almost quite as fast.
So there was a monoculture. That was what MTV in the last part of this century was all about. You get on the service and everybody knows your name.
Then the internet killed that and the key was to get everybody on the internet talking about something. And that worked for a while.
But now, just like we no longer send jokes to each other in e-mail, we don’t forward cute videos or any of that crap, and if we do post them on our Facebook page most people ignore them, because they’re being dunned to pay attention all day long and they just ain’t got that much time.
You’ve got to do the hard work and appeal to a core which sustains you. The rest is nearly unachievable and is gravy at best.
Appreciate the new day and act accordingly.
Furthermore, actors are vessels. Musicians are truth. That’s why hip-hop triumphs, eviscerates other forms, there’s more truth and honesty there. Whether it be the actual words spoken or the emotion behind it, which is oftentimes I’ve been screwed my whole life and now I’ve got the mic and I’m not gonna let it go!
Do yourself a favour and subscribe to Bob Lefsetz’ blog or newsletter.
We’re seeing search terms for music change beyond anything we saw five years ago – context is now a big part of music interaction. We have music to work to, eat to, dance to, relax to, fuck to and, of course, let’s not forget the ever-popular music to sleep to; who would have thought our industry could make so much money from sleep playlists?!
Speaking of context, this is the perfect example of how the major music industry is effectively widening the gap between music making and music consumption: the devaluation of music as a merely fitting commodity means the complete cultural decontextualization from where it originates.