Have you ever transcripted audio recordings into text manually? Without proper software or in combination with hardware, transcripting audio files is quite a time consuming and difficult task.
Descript is a new type of audio editor that lets you edit audio by editing text instead of waveforms. That means it does transcription (both automated and human-powered), but more interestingly, it lets you move the audio around by simply editing the transcript.
If you’re a podcaster or an editor at the radio, Descript looks like something you should give a try to make your work a lot easier. Currently only for MacOS and English as a language, the maker Andrew Mason promises a solution for Windows coming this year (register for a notification on this) and more languages possibly later. It’s worth checking out the Descript blog with more interesting use cases and tips.
Bob Lefsetz had an eureka moment: we’re at The End Of Virality. To do something the hard way to get it right means a commitment for the long run. You can’t fake cultural impact.
In music, what appears like virality, is oftentimes an after the fact clean-up victory lap. What this means is your ascension will be slower than ever before. Instant success is nearly impossible. And if it happens too fast, for whatever reason, you’ll fall back to earth almost quite as fast.
So there was a monoculture. That was what MTV in the last part of this century was all about. You get on the service and everybody knows your name.
Then the internet killed that and the key was to get everybody on the internet talking about something. And that worked for a while.
But now, just like we no longer send jokes to each other in e-mail, we don’t forward cute videos or any of that crap, and if we do post them on our Facebook page most people ignore them, because they’re being dunned to pay attention all day long and they just ain’t got that much time.
You’ve got to do the hard work and appeal to a core which sustains you. The rest is nearly unachievable and is gravy at best.
Appreciate the new day and act accordingly.
Furthermore, actors are vessels. Musicians are truth. That’s why hip-hop triumphs, eviscerates other forms, there’s more truth and honesty there. Whether it be the actual words spoken or the emotion behind it, which is oftentimes I’ve been screwed my whole life and now I’ve got the mic and I’m not gonna let it go!
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We’re seeing search terms for music change beyond anything we saw five years ago – context is now a big part of music interaction. We have music to work to, eat to, dance to, relax to, fuck to and, of course, let’s not forget the ever-popular music to sleep to; who would have thought our industry could make so much money from sleep playlists?!
Speaking of context, this is the perfect example of how the major music industry is effectively widening the gap between music making and music consumption: the devaluation of music as a merely fitting commodity means the complete cultural decontextualization from where it originates.
We’re the worst we’ve ever been, but that’s why we’re seeing people try and fix it. Feminism: Women are saying they’re not going to take it anymore. Racism: People are fighting it. God is pushing the bad in our face to make people fight back.
Nobody talked about this paragraph in the Quincy Jones interview.
In the next release of Windows 10, we intend to begin listing PWAs in the Microsoft Store. Progressive Web Apps installed via the Microsoft Store will be packaged as an appx in Windows 10 – running in their own sandboxed container, without the visual or resource overhead of the browser.
Microsoft seems a few steps ahead than Apple in this regard. The PWA train is unstoppable but Apple is not steering it, merely catching up on it. How will the iOS App store will be affected by this development? How many publishing apps will leave the walled garden when the service worker functionality is fully integrated into Webkit?
There’s a reason that Mad magazine looks different from Vanity Fair. They need to convey a different aesthetic and a different tone for their content to really pop. Facebook is the great de-contextualizer. There’s no more feeling of jumping into a whole new world on the internet anymore — everything looks exactly the same.
Facebook is the great de-contextualizer and so is Spotify, Apple Music etc. The effects of stripping away context of creation or music making for that matter and the culture around it and mushing the same term “context” into the realm of “user perspective” is a bit perv. See also Voice Recognition changes Music Business.