The shrinking visibility of fanzines, music blogs and media platforms through forced paid distribution models on Facebook, Instagram etc. is building a cultural demise which nobody really was or is looking for. Yet the clever discovery algorithms of Spotify, Apple Music etc. win over the overworked, context-disconnected indiviual in a heartbeat because we like to be surprised by the machine. The flatrate streaming services bid to remodel an industry lies in the instantaneous magic of converting your preference, an unprecedented amount of data and “human-machine technology” to quantify your tastes – forever.
We should call this what it is: the automation of selling out.