∞ In an oligopoly consumer trust is no requirement

Check the aggressive and invasive data sharing growth tatics orchestrated by the likes of Facebook, Amazon, Spotify, Netflix:

Facebook doesn’t want to tell us how its systems work. Amazon doesn’t want to tell us how its systems work. These companies are data mining us, sometimes in concert, to make uncomfortably accurate connections but also erroneous assumptions. They don’t want to tell us how they do it, suggesting they know it’s become too invasive to reveal. Thank god for leakers and lawsuits.

An oligopoly is a market form wherein a market or industry is dominated by a small number of large sellers.

Link: https://gizmodo.com/amazon-and-facebook-reportedly-had-a-secret-data-sharin-1831192148 (via daring fireball)

Google strategy change pulls a Walter Ulbricht

In 1957 Walter Ulbricht proclaimed famously to “overtake without catching up”. The state council chairman of the German Democratic Republic presented a catchphrase to persuade East German citizens, that socialist planned economy is the way to gain superiority without compromise against the capitalist West Germany. Well, we know that didn’t work out.

In the fight between the two biggest advertising networks Google decided in 2017 to take on Facebook with the announcement of it’s own timeline feed within the Google app. A year later Google elevated the Discovery news feed with user interests: the new Topic Layer on top of the Knowledge Graph turned Google Search from a pure pull-medium into a hybrid pull-push-medium. The feed works at the moment without user generated content or comments in contrast to Facebook.

Google wants marketers to understand that it can be part of push marketing beyond display advertising across the web. It’s just a matter of time until Google makes native advertising a part of the new passive serendipity feature.

Instead of pushing a new social network, Google+ ahem, Google expands it’s knowledge about user interests and user behaviour into an already existing platform that has became indeed a swiss army knife of all things digital. So with Discovery it leverages the passive feed ux mechanics of social network apps without the need to “connect people”.

This time “overtake without catching up” could work for Google in terms of regaining ad budgets from Facebook – if it is relevant and less noisy for that matter.

links:
https://www.blog.google/products/search/introducing-google-discover/
https://www.blog.google/products/search/helping-you-along-your-search-journeys/

∞ Virality is dead – cultural impact is more important than money

Bob Lefsetz had an eureka moment: we’re at The End Of Virality. To do something the hard way to get it right means a commitment for the long run. You can’t fake cultural impact.

In music, what appears like virality, is oftentimes an after the fact clean-up victory lap. What this means is your ascension will be slower than ever before. Instant success is nearly impossible. And if it happens too fast, for whatever reason, you’ll fall back to earth almost quite as fast.

So there was a monoculture. That was what MTV in the last part of this century was all about. You get on the service and everybody knows your name.

Then the internet killed that and the key was to get everybody on the internet talking about something. And that worked for a while.

But now, just like we no longer send jokes to each other in e-mail, we don’t forward cute videos or any of that crap, and if we do post them on our Facebook page most people ignore them, because they’re being dunned to pay attention all day long and they just ain’t got that much time.

You’ve got to do the hard work and appeal to a core which sustains you. The rest is nearly unachievable and is gravy at best.

Appreciate the new day and act accordingly.

Link: http://lefsetz.com/wordpress/2018/03/16/the-end-of-virality/